The campaign starts with positioning
A release needs a clear story: what makes the artist, song and visual world worth noticing now? We turn that positioning into press angles, campaign language and a practical release calendar.
One film, many communication assets
The main music video can support teasers, vertical edits, cover visuals, artist statements, press materials and platform-specific posts. Each asset is scoped separately around the release rather than sold as a fixed package.
Measure signals, not promises
PR can improve discoverability and consistency, but placements or reach should not be guaranteed. We review coverage, creator participation, qualified traffic and audience response to guide the next release step.